After the tag

7. The installations get it. They pull; nothing is pushed to them.

8. The release notes go out the same day. Hand-written, in the form the earlier releases use -- an opening line that says what the release is about, bold headings, em dashes, the licence and links at the foot. They are not generated from the changelog: the changelog says what changed and the notes say why somebody should care, and a generator can only ever produce the first one wearing the second one's clothes.

9. The post announcing it is part of the release, not a follow-up. Same day, on the project's own blog, in the same voice as the rest of it.